Frequently asked questions

First, we get to know you, your organization, and your goals. Once details are ironed out, we present a project proposal with a time estimate — typically 3-4 weeks to launch in the app stores.

Whenever we make improvements for any client, all clients benefit — no app store resubmission required. Updates download in the background as users open the app.

The platform is a white label, customizable eReader that clients use to deliver their own eBooks. The Toad Reader apps (iOS, Android, web) are free apps that also serve as a demonstration of the platform.

Having your own eReader gives you control over presentation and content. Cost-wise, our 1.5% charge on sales beats Kindle's 30-65% fees.

Yes — our servers only deliver EPUBs internally after authentication, with no export option, protecting your content without needing standard DRM.

In-app purchases are easiest for existing app users, but Apple and Google take a 30% fee. An e-commerce site avoids that fee but needs its own traffic (email, marketing, etc).

Of course — our simple, fair pricing works the same whether you sell books individually or via monthly subscription.